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There are a number of methods that real estate agents can use for marketing. IXACT real estate CRM is a great way to keep track of leads, there are other tactics that will make agents more noticeable in their communities. Here are some strategies to keep in mind.

Keep In Touch

It's quite common for homeowners to forget their real estate agents, especially if they've been in their homes for a few years. This means it's essential for real estate agents to keep in touch with former clients. This is a great way to get more referrals and is an integral part of customer service. Try reaching out to previous clients at least monthly, and sending out greeting cards for holidays like Thanksgiving and Christmas.

Use Automated Marketing

There's going to (hopefully) come a time when you're too busy to market individually to each of your clients. Even if you have an assistant, the task of marketing can be overwhelming sometimes. Choose an automated system like a monthly email or newsletter that will reach your clients in an efficient and timely manner. This is an indication of consistency and professionalism, and could help you attract more clients.

Get a Domain Name

Even if you're not very tech-savvy, you should get a website for your real estate business as soon as possible. You can search to make sure you're first and last name are available domain names, or you to come up wth a creative name that will be easy for potential customers to remember. Add your website to your business cards and social media interaction to encourage people to visit the site.

Get a Blog

If you want to add more to your website or redesign the site but the process is taking longer than you would like, it may be time to get your own real estate blog. You can start with free blogging services like Blogger and Active Rain and switch to a larger platform once you increase your readership.

Ask for Referrals

Finally, if you often forget to ask for referrals when you're meeting with clients, be sure to include the request for referrals at the end of your voicemail greeting. This can also make asking for referrals a little less awkward. When new customers contact you, ask them if they were referred by a friend or family member of yours. This is another subtle reminder that referrals are important for your real estate business.